- Case studies
- Signalpath
B2B software
Speed to lead cut from six hours to four minutes
An AI sales assistant that researches every inbound lead, scores fit, writes a personal first reply and routes hot accounts to the right rep in real time.

- from form fill to first reply
- 4 min
- more demos booked from inbound
- 2.3x
- of research saved per rep each week
- 11 hrs
The challenge
Signalpath's inbound leads waited in a shared queue until a rep had time to research them. Good-fit buyers often heard back the next day, and by then many had already booked demos with competitors.
What we built
Every new lead is now researched automatically: company size, tech stack, recent news and fit against Signalpath's ideal customer profile. Strong leads get a personal reply and a booking link within minutes and are posted to the right rep in Slack, while the rest join a tailored nurture sequence.
The result
Inbound demo bookings more than doubled in the first quarter, and reps start every call already knowing who they are talking to and why the prospect reached out.
Loopwright gave us the speed of a team twice our size. Our reps open Slack and the homework is already done.

